Free Resources

Guides & Templates

Everything you need to understand, plan, and build a lead generation system — whether you do it yourself or let us handle it.

📘Playbook

The DFY Lead System Playbook

A 10-step guide to building a complete outbound lead generation system — from ICP definition through CRM pipeline setup and iteration.

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📋Worksheet

ICP Definition Worksheet

A fill-in template for defining your Ideal Customer Profile — industry, company size, pain signals, budget indicators, and tier ranking.

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